Selecting Questions and Answer Choices for your Shoppable Quiz

Your chatbot can use a Shoppable Quiz to present questions to your customers so as to understand their needs and what they are looking for and then return curated product recommendations. This functionality is especially useful when you have a large product offering or a complex one.  To see what a Shoppable Quiz (also referred to as a Product Finder) looks like to a shopper in the chat window, click here.  

Before setting up your Shoppable Quiz in Gobot, you’ll need to reflect on the questions you want to ask your customers.  In this article we provide guidance as to choosing your questions and answers for your quiz.

We recommend that you use as inspiration for your Shoppable Quiz the same questions your in-store sales persons might use to help guide customers to the right product.  Once you have your list of questions and answers laid out, for each answer choice you will need to make sure you have a corresponding Shopify product tag (more on this here). 

Let’s use a bicycle store example to explain how this works. Most bike stores offer a tremendous variety of bikes, which can make choosing a bike challenging, to say the least - see the example bike store below.  Do you need a steel or alloy frame? Not sure.  That's the point, most people aren't!

Bike stores typically offer bikes for both men and women with various technical configurations, e.g., number of gears (referred to as Drivetrain above), frame size, wheel type, etc.  As a store owner, you realize that shoppers arriving at your online store don’t really know which features they actually need. So, rather than allow your shoppers to aimlessly wander your store and rely entirely on your website's faceted search / filter functionality (on the left side of the above screen), you plan to set up an engaging Shoppable Quiz that asks browsing shoppers how they plan on actually using their bike to arrive at the right recommendations for them.  

For example, as your first question you might ask “Who will be riding this bike?” with the choices being Adult male, Adult Female, Boy and Girl. 

For your second question, you might ask “Where do you plan on riding your bicycle?”.  And for the answer choices you might enter the following choices: open roads, beach, off-road, city, etc.

The intent of each question should be to further zoom in on the right product for your shopper.  Rather than ask the rider's height and whether the rider wants a cross-bar, the quiz asks who will be riding the bike, e.g., Adult Male versus Adult Female, etc., and makes various assumptions based on the response, thus avoiding any technical questions about frames and size.  Rather than ask the rider about the desired tire tread or wheel size, the quiz asks where the rider will be using the bike. 

What’s going on in the background is that Gobot is compiling a list of tagged products, which it will use to present product recommendations to your shoppers. If your shopper chooses Adult Male, for example, the initial recommendation list compiled by Gobot will be all of your bikes tagged in Shopify as being fit for males.  Each additional question answered by your visitor, e.g., off-road riding, will serve to further narrow the product recommendation list, e.g., by removing from the list of all bikes tagged Adult Male any bike that isn’t also tagged “Off-Road”.

So for Gobot to make a product recommendation you need to first make sure that your products are tagged in Shopify with tags corresponding with your question choices, e.g., Adult Male and Adult Female, etc. (more on this here).

The success of your Shoppable Quiz will be dictated by your choice of well thought out questions and answer choices.

It’s key that you take the time necessary  to understand the type of questions and conversations to initiate with your shoppers. The questions posed should be driven by customer needs, not sales goals or technical requirements. Your shoppers want to be heard and understood, so make a good faith effort to anticipate the questions they wouldn’t think to ask themselves to better guide them to just the right products. If you do this right you will seriously reduce return rates, boost conversions and simplify the shopping journey, which is the goal, right? ;)

And don't forget to analyze your quiz interactions with your shoppers.  Continuing to optimize your chat flow is the key to success and understanding your customers.  

Note: Make sure as you build your Shoppable Quiz that your store actually has sufficient products for recommendations. Follow each branch of your quiz and watch the Recommendations tab above the footer to see how many products in your store meet all your choice selections.  In the example below, you'll note that the shopper is only part of the way through the quiz questions and the store only has 1 product to recommend based on the responses already received. It's possible in this scenario that if the shopper proceeds to answer additional questions, e.g., desired price range, that the Shoppable Quiz will not yield any recommendations.

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