How do I use my chatbot to trigger an email or email sequence?
Sometimes a single email is just not enough! Use your bot to trigger the sending of a single email or a sequence of emails - it is your choice! This article explains how you can use Gobot to automate your email and send an email sequence.
The first email in any email sequence is triggered by your user's interaction with your bot. For example, you might script your bot such that if your visitor clicks on a Get 10% Off button they are automatically sent an email including a discount code. The remainder of the emails in any sequence, however, are triggered based on what your visitor is doing (or not doing) with the email sent by your bot. For example, the second email in the sequence can be triggered to be sent upon open of the first email with the discount code or upon a certain delay after sending the first email if the first email is not opened by your visitor.
Creating an email sequence is easy. Go to your Email dashboard by clicking the email icon in the vertical navigation bar. Click Create New Email in the upper right hand corner of your dash and follow the basic steps to creating an email. To create the second email in your sequence click on the Add Email to Sequence button towards the bottom of the center panel. This will open up a second email editor window directly below your first email and follow the same steps as you did to create the first email in your sequence. The only new step is detailed below.
You will need to set the conditions under which your second email will be sent. You can opt to send the second email upon open of the first email in the sequence (or upon a predetermined delay from the opening of the first email). You can also opt to send the second email if the first email in the sequence is not opened for a certain period of time. Finally, at any point you can opt to turn your second email off by clicking the Off button in the center panel. Each email in a sequence has its own individual On and Off buttons. You can also opt to reorder the emails in your sequence by clicking on the move up or move down buttons in the center panel under each email.
Once your conditions are set for sending the second email you can proceed to add a third email to your sequence by clicking on the Add Email to Sequence again. The triggers for the third email in the sequence will be tied to your visitor's opening or not opening of the second email in the sequence (just as the second email in the sequence was tied to the first email). You can follow this process to add as many emails as you like to your email sequence. Each email in the sequence (other than the first) is triggered based on your visitor's interaction (or lack of interaction) with the prior email in the sequence.
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