Identify email addresses of your anonymous site visitors who don't fill out forms.

Automatically collect 5x more emails and grow your list 5x faster. 30 day free trial.
For Shopify stores using Klaviyo.
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TRUSTED BY HUNDREDS OF LEADING BRANDS

" Within four weeks, we drove around $240k of incremental new revenue and added over 100,000 warm emails to our email list, which is crazy in such a short period of time. The Identity Pixel became our #1 source of new email marketing revenue. ROI was over 50X what we paid in the first month, and that number continues to increase over time, closer to 70X at this point.
Sahara Lotti
CEO, Lashify
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Identity Pixel helps ecommerce brands recover 5x more abandoned shoppers
It enables this by solving three critical retargeting problems:
PROBLEM #1
~97% of your website traffic is anonymous and thus can't be sent any of your marketing emails.
SOLUTION #1
The Identity Pixel can automatically identify email addresses and physical addresses of your anonymous website visitors, pass their fully permissioned emails directly into your email marketing platform (e.g. Klaviyo), and trigger your abandoned cart or browse flows.
It's all 100% compliant through our already-opted-in shopper network. Unlock First-Party owned audiences at unprecedented scale.
PROBLEM #2
You aren't even consistently sending triggered abandonment emails to the ~3% of web traffic that is on your email list (and, therefore, shouldn't appear as anonymous).
Why? Your email subscribers are only sent triggered abandonment emails if they are logged into your store or are actively “cookied”. The majority of opted-in site abandoners aren't.
Here is a breakdown of the site visitor tracking problems that are silently crushing your triggered abandonment email revenue:
Untrackable Cross-Device Browsing
Cookies are device specific, but most US shoppers are multi-device. This means that when shoppers opt-in to your email list on mobile, for example, and then later visit on desktop, they typically appear anonymous to your email platform and aren't sent abandonment emails.
Expired Cookies (Especially On Safari)
Safari, which is used by ~50% of US shoppers, now limits every email marketing platform's cookie lifespan to 7 days. Many customer’s shopping journeys last weeks or months, meaning that all of these shoppers appear anonymous while browsing and abandoning.
Limited Shopper Log-Ins
Email marketing platforms recognize shoppers if they’re logged in while shopping. However, typically less than 5% of shoppers create accounts, and those who do, rarely log back in.
Cookie Clearing
Many shoppers frequently clear their browsing history, which typically also clears cookies, causing them to appear anonymous to Klaviyo.
Ad Blockers
More than 40% of US shoppers use ad blockers. Certain popular ad blockers prevent email marketing platforms from identifying opted-in shoppers, causing them to appear anonymous.
SOLUTION #2
Identity Pixel leverages Identity Resolution to identify 100% of your email-subscribed cross-device shoppers and trigger your abandonment emails upon exit. Double your abandonment flow send pool and revenue. No cookies required.
PROBLEM #3
iOS 14.5 took a sledgehammer to Meta retargeting audiences. This dramatically increased ad costs and shrunk addressable audiences.
SOLUTION #3
Identity Pixel can identify 2-4X more site visitors than Meta's pixel can alone. Populate this audience data directly into your Meta Ad account to significantly expand ad retargeting audience sizes, improve event match quality, and increase ROAS.
Your existing Meta retargeting audience
10-25%*
of traffic
...is currently identifiable to Meta and able to be retargeted through ads.
PROBLEM #4
Up to 60% of your email list is dormant. You can't contact these long-abandoned subscribers because you don't want to impact email deliverability.
SOLUTION #4
Safely convert dormant non-openers on your list back into engaged subscribers. The AI Identity Pixel scans for email open and click signals within our broader shopper network. As soon as a signal is identified, we'll prompt Klaviyo to send a re-engagement email in real-time, while that subscriber is still actively in their email inbox. Openers get shifted back to your engaged subscriber list.
Successfully re-engage up to 40% of your dormant subscribers. Avoid spam traps by only sending re-engagement emails when open signals are identified in real-time (spam traps don't open emails).
% of dormant subscribers, without the AI Identity Pixel
Up to 60% of your list
...is composed of dormant subscribers. These subscribers simply sit in your Klaviyo account and are unable to be contacted.
% of dormant subscribers, with the AI Identity Pixel
20% of your list
...down from ~60%, is composed of dormant subscribers. This represents a significant re-engagement rate.
" The Identity Pixel has given us the ability to identify and get back in front of tens of thousands of high-intent new customers, enabling us to drive significantly more revenue through our email marketing than ever before."
Barbara Karpf
CEO, DecoratorsBest
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What does setup involve?

Option 1: Maintain your existing flows and simply connect the AI Identity Pixel
This option is best for brands who've already invested time into creating their abandonment flows (either internally or with an email agency). Simply plug in the Identity Pixel (just add our simple script to your site - we'll show you how), collect 5x more emails within hours, and dramatically increase abandonment revenue recovery.
Option 2: We'll build new flows for you and then connect the Identity Pixel
This option is best for brands who'd like our white-glove success team to optimize or fully build out their abandonment flow strategy, structure, and design. We know exactly what works and leverage playbooks gathered from driving millions in directly attributable email revenue for hundreds of top brands. Once the flows are built out, we'll connect the Identity Pixel.
Don't just trust us. Make us prove it. 30 day free trial on us.
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