A business plan shall includes:
Business background, owner profiles
Products and services
SWOT analysis (strengths, weaknesses, opportunities, threats)
The business environment (industry, competitors
Corporate strategy – what is the purpose and differentiating factors?
Marketing strategy – how will you attract customers/clients?
Action plan – what needs to be done?
Financial plan
Key assumptions
Pricing
Forecast financial statements (Profit & Loss, Balance Sheet, Cashflow Statement)