Providing your customers with a personalized experience is one of the best ways to inspire customer loyalty, and chatbots are the most effective way to improve your personalized marketing endeavors.

A website standing alone isn’t typically sufficient to make your brand personal.  A chatbot, on the other hand, can provide a “human” touch for your brand.

I know it sounds like a contradiction in terms – a chatbot more “human”?

Yes, absolutely!

A chatbot can engage a customer on a first name basis, and when addressing your customer, a chatbot can use the information previously gathered to advertise other products of probable interest. 

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One of the most powerful abilities a chatbot has is that it can gather customer insights.  

By monitoring your customer’s patterns, you can discover which products or services they prefer.

You may even uncover some common issues your visitors encounter when using your site.

“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” ~ Jeff Bezos

We totally agree with Mr. Bezos, but note that he did not share with the world his methods for monitoring the customer experience (at least not in this quote!).  

The devil, of course, is in the details…and we are confident that the “details”, or secret sauce, for many future companies, are chatbots that gather customer insights.

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Let’s discuss how chatbots can help you dramatically increase store conversions, increase average order value, and decrease cart abandonment.

Most of us have experience shopping both online and in brick & mortar retail stores.  There are clear pros and cons to each experience.

Retail stores are great when you want to touch and feel the product, or where the choices are so voluminous that a salesman is really helpful to narrow the field.

Online shops, however, can be faster, convenient, and often less expensive than their brick & mortar counterparts.  

While there is often more information available online than in a store, it is not unusual for the one piece of information you really need, before you hit that button to buy something, to be difficult to find online or not available.  

Of note, the online shopping experience typically lacks a salesperson to approach and facilitate the shopping experience.  

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At Gobot, we are wacky about website chatbots!  

Our recent private launch was met with an overwhelmingly positive response: website owners have been long awaiting a super easy-to-build website chatbot that engages visitors, helping to grow your email list and boost sales!   

Messaging has become the mode of communication.  

There is tremendous room for bot utilization and we expect quick uptake on websites.

The engagement possibilities are endless, and (sing it with me) what the World needs NOW is a blog that catalyzes this movement by exploring different web bot use cases.  

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