One of the most powerful abilities a chatbot has is that it can gather customer insights.
By monitoring your customer’s patterns, you can discover which products or services they prefer.
You may even uncover some common issues your visitors encounter when using your site.
“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” ~ Jeff Bezos
We totally agree with Mr. Bezos, but note that he did not share with the world his methods for monitoring the customer experience (at least not in this quote!).
The devil, of course, is in the details…and we are confident that the “details”, or secret sauce, for many future companies, are chatbots that gather customer insights.