Engagement is a crucial part of your marketing efforts.

Webster’s Dictionary defines engagement as “emotional involvement or commitment.” 

An engaged visitor is more likely to become an empowered visitor, and an empowered visitor is in a position to effectuate change.  

And the change all website owners are looking for in their website visitors is the change from browser or “window shopper” to an active customer or subscriber!

If you can get your audience to engage with your brand, your audience will be far more likely to buy from you.  

It is common to define engagement by specific actions, such as users clicking on a video, hearting, or leaving a comment on a blog post.

With chatbots, however, engagement is more obvious.  Rather than just receiving comments or playing a video, a chatbot can actually converse with your customers.

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Providing your customers with a personalized experience is one of the best ways to inspire customer loyalty, and chatbots are the most effective way to improve your personalized marketing endeavors.

A website standing alone isn’t typically sufficient to make your brand personal.  A chatbot, on the other hand, can provide a “human” touch for your brand.

I know it sounds like a contradiction in terms – a chatbot more “human”?

Yes, absolutely!

A chatbot can engage a customer on a first name basis, and when addressing your customer, a chatbot can use the information previously gathered to advertise other products of probable interest. 

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One of the most powerful abilities a chatbot has is that it can gather customer insights.  

By monitoring your customer’s patterns, you can discover which products or services they prefer.

You may even uncover some common issues your visitors encounter when using your site.

“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” ~ Jeff Bezos

We totally agree with Mr. Bezos, but note that he did not share with the world his methods for monitoring the customer experience (at least not in this quote!).  

The devil, of course, is in the details…and we are confident that the “details”, or secret sauce, for many future companies, are chatbots that gather customer insights.

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Let’s discuss how chatbots can help you dramatically increase store conversions, increase average order value, and decrease cart abandonment.

Most of us have experience shopping both online and in brick & mortar retail stores.  There are clear pros and cons to each experience.

Retail stores are great when you want to touch and feel the product, or where the choices are so voluminous that a salesman is really helpful to narrow the field.

Online shops, however, can be faster, convenient, and often less expensive than their brick & mortar counterparts.  

While there is often more information available online than in a store, it is not unusual for the one piece of information you really need, before you hit that button to buy something, to be difficult to find online or not available.  

Of note, the online shopping experience typically lacks a salesperson to approach and facilitate the shopping experience.  

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