Many state, county and municipal government agencies across the globe have begun to deploy chatbots, aimed at helping users get more out of online public services such as government websites, in addition to facilitating crime (and pothole!) reporting.
Read MoreHow a savvy engineering services company used Gobot to increase their Google Ads conversion rate by 60%!
“In one week since implementing it with a Google Analytics link, our lead generation rate has jumped from approximately 11.01% up to 17.65% and costs have dropped by around 31% per lead generated based on Google Ads data.“
Read MoreHow the world’s largest Sheriff’s Department is leveraging Gobot’s government chatbot to better serve the public
Gobot has added many virtual hands to the organization, addressing approximately 50% of public queries with our government service chatbot.
Lieutenant A.J. Rotella is the project manager for a major overhaul of the public website for the Los Angeles Sheriff’s Department (LASD), the nation’s largest sheriff’s department. For A.J., the idea of using Gobot stemmed from the need to provide more with less – to better serve the community, while reducing costs.
Read MoreGuided Selling and Conversational Search is the Solution to Ecommerce’s Conversion Rate Problem
Ecommerce companies need to move past their sole reliance on advertising, and shift to conversational marketing, including guided selling, as a core part of their business strategy.
Let’s learn why.
Read MoreConversational Commerce – The Next Chapter Of Ecommerce
The multiple paths a potential shopper can take during an online shopping experience can be dizzying.
There are many routes to making an online purchase — website, apps, email, social media, just to name a few.
All of these options can be disorienting to customers if there isn’t one clear route for reaching businesses.
Enter “conversational commerce,” where stores and buyers connect through messaging apps.
How To Use Upselling and Cross-Selling to Increase eCommerce Sales
Meet the chatbot, your ultimate matchmaker.
Utilize upselling and cross-selling or die! eCommerce is not for the faint hearted. Stores are now leveraging chatbots to get that edge – read how.
E-commerce is competitive – very competitive.
This much everyone who has dipped their toes in the e-commerce shark infested waters knows.
If you are lucky enough to be able to get a potential customer’s attention, you need to leverage that opportunity to the greatest extent possible.