Engagement is a crucial part of your marketing efforts.
Webster’s Dictionary defines engagement as “emotional involvement or commitment.”
An engaged visitor is more likely to become an empowered visitor, and an empowered visitor is in a position to effectuate change.
And the change all website owners are looking for in their website visitors is the change from browser or “window shopper” to an active customer or subscriber!
If you can get your audience to engage with your brand, your audience will be far more likely to buy from you.
It is common to define engagement by specific actions, such as users clicking on a video, hearting, or leaving a comment on a blog post.
With chatbots, however, engagement is more obvious. Rather than just receiving comments or playing a video, a chatbot can actually converse with your customers.