Customers leave your online store because they cannot easily find the right product. Browsing takes too long and traditional keyword searches produce too many results. What’s a store to do?

A tale of two stores

Imagine you’re in a big store, all alone—just you and a self-checkout machine. 

There’s no one around to care if you buy something or not, if you have questions, or if you’re able to find what you’re looking for. There’s no one to say anything if you leave, and no one cares if you ever come back. How likely are you to make a purchase there?

Many state, county and municipal government agencies across the globe have begun to deploy chatbots, aimed at helping users get more out of online public services such as government websites, in addition to facilitating crime (and pothole!) reporting. 

“In one week since implementing it with a Google Analytics link, our lead generation rate has jumped from approximately 11.01% up to 17.65% and costs have dropped by around 31% per lead generated based on Google Ads data.“

Gobot has added many virtual hands to the organization, addressing approximately 50% of public queries with our government service chatbot.

Lieutenant A.J. Rotella is the project manager for a major overhaul of the public website for the Los Angeles Sheriff’s Department (LASD), the nation’s largest sheriff’s department.  For A.J., the idea of using Gobot stemmed from the need to provide more with less – to better serve the community, while reducing costs.

Ecommerce companies need to move past their sole reliance on advertising, and shift to conversational marketing, including guided selling, as a core part of their business strategy.

Let’s learn why.