Providing your customers with a personalized experience is one of the best ways to inspire customer loyalty, and chatbots are the most effective way to improve your personalized marketing endeavors.
A website standing alone isn’t typically sufficient to make your brand personal. A chatbot, on the other hand, can provide a “human” touch for your brand.
I know it sounds like a contradiction in terms – a chatbot more “human”?
A chatbot can engage a customer on a first name basis, and when addressing your customer, a chatbot can use the information previously gathered to advertise other products of probable interest.