Author: Max Ronai

Our Ecommerce customers are dealing with the rise of ad costs and reduced targeting accuracy every day but this issue rarely gets any real news. So we were delighted to see Forbes’ report on the topic recently.

The Forbes article is entitled “Anonymous Visitors Are On The Rise: Is Your E-Commerce Business Ready?”. The article speaks to the increasing trend of anonymous visitors to Ecommerce websites and the importance for businesses to be prepared to cater to this audience. 

Anonymous visitors are most typically folks who visit an Ecommerce website without subscribing, creating an account, or logging into a previously created account. Anonymous visitors can also include visitors that have shared their email addresses previously but revisit only after their cookies have expired.

The Forbes article highlights that businesses need to adapt to this trend or be left behind. As Forbes details, there are three layers of online anonymity. We discuss each in turn below and share a dead simple solution to the anonymity issue that no Ecommerce business can afford to ignore.

From warm welcome emails to repeat gentle drip marketing campaigns to reengagement, you want to make sure your store has a smart plan to stay top of mind. All the while, being careful to not turn anyone off. 

Based on our experience with hundreds of top Shopify brands, many stores invest real money in their campaigns but still miss a key component – abandonment flows. These fully automated flows are key to rounding out a store’s marketing strategy. 

In this article we’re going to get into the fundamental abandonment flows, and why you should have an automation set for each of these flows. 

With privacy driven concerns moving Google and Apple away from continued use of the third-party cookie to track an individual’s browsing activity, stores are faced with a challenge.

They need to figure out new ways to provide personalized eCommerce experiences, while accommodating shoppers’ data privacy concerns, before their competitors beat them to it!

Amazon boasts an average session duration of over 6 minutes. 

For many stores, boosting session duration, aka average time on page, is critical to success.

Of course, we all would prefer that shoppers arrive at our store, buy immediately, don’t ask questions and come back over and over again.

However, we know full well that the longer a shopper lingers in our store, investing time and energy in the process, the more likely they are to ultimately buy, and buy more!

Consistent, predictable monthly revenue is incredibly appealing to any ecommerce business owner.

And if you look at the success that subscription model leaders like The Dollar Shave Club and Birchbox have had with monthly recurring revenue, it’s easy to understand why practically everyone in ecommerce is thinking about subscriptions, and why Shopify is making some big moves in the subscription space. 

2020 was a super busy year for subscription ecommerce businesses! Sales have skyrocketed. Shopify introduced its new subscriptions API. Covid-19 contributed for sure but this is a trend that started back in 2010!

In this article we take a look at how subscription ecommerce is evolving.