Amazon boasts an average session duration of over 6 minutes.
For many stores, boosting session duration, aka average time on page, is critical to success.
Of course, we all would prefer that shoppers arrive at our store, buy immediately, don’t ask questions and come back over and over again.
However, we know full well that the longer a shopper lingers in our store, investing time and energy in the process, the more likely they are to ultimately buy, and buy more!
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