How a savvy engineering services company used Gobot to increase their Google Ads conversion rate by 60%!

In one week since implementing it with a Google Analytics link, our lead generation rate has jumped from approximately 11.01% up to 17.65% and costs have dropped by around 31% per lead generated based on Google Ads data.

bD” is a fast-growing Australia-based product design consultancy specializing in the development of embedded electronic, medical, and high technology products.

One main source of lead generation for bD is Google Ads, which bD invests in quite heavily. 

Before Gobot, bD defined an ad conversion as any lead that ultimately filled out their contact form on their Contact Us page.  A lead clicking on their Google advertisement would be brought to their webpage and, if interested, would ultimately progress to their Contact Us page and fill out a form resulting in a conversion they paid Google for.

Once bD started using Gobot to proactively engage leads they saw a significant bump in their lead generation.  Surprised by this result, bD leveraged Gobot’s integration with Google Analytics to analyze their results with Gobot.

Rather than attempt to summarize their results, we’ve pasted below wholesale the email from the President of bD, which we feel speaks for itself!  

Email from bD (emphasis added)


Dear Max,

We’ve had some good results over the last week since we integrated the bot.  I’m happy for you to publish the below results, but please leave my name and our company name out as I don’t want my competitors to see how well it works and then copy what I’ve done… 

Here is a brief case study for you:


We have been using Gobot as part of our website lead generation for our engineering services business.  With most of our website traffic coming through Google Ads, we are able to track through Gobot’s Google Analytics link to show how Gobot has helped us to improve our ROI on advertising spend.

One of the great things about Gobot is that it offers an active method to engage visitors and show our services are relevant to them, as opposed to waiting for them to figure it out themselves (which they may not always do).  It is our automated sales assistant that approaches our customers, as opposed to waiting for our customers to seek out a sales assistant.

In one week since implementing it with a Google Analytics link, our lead generation rate has jumped from approximately 11.01% up to 17.65% and costs have dropped by around 31% per lead generated based on Google Ads data.

What’s more, tracked conversions through phone and email tend to be high in spam or sales people trying to sell to us, as opposed to the qualified leads that Gobot delivers, hence it is likely the real benefit to us is much greater than the numbers above suggest.

Gobot was also easy to implement and setup, unlike other bots we tried which were simply way too complicated.

It is hard to imagine another web marketing method that delivers such a boost in advertising performance with such little effort, and we would highly recommend Gobot to others who are serious about online marketing.

Before implementing Gobot:

After Implementing Gobot:

A remarkable 60% increase in conversion rate week over week.

A 31% decrease in advertising spend to get the same number of leads.

An excellent result for Gobot!

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