Conversational Commerce Blog Post Image

Conversational Commerce – The Next Chapter Of Ecommerce

Conversational Commerce Blog Post Image

The multiple paths a potential shopper can take during an online shopping experience can be dizzying.

There are many routes to making an online purchase — website, apps, email, social media, just to name a few.  

All of these options can be disorienting to customers if there isn’t one clear route for reaching businesses.

Enter “conversational commerce,” where stores and buyers connect through messaging apps.

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How To Use Upselling and Cross-Selling to Increase eCommerce Sales

Increase Sales And Order Value With Smart Cross-Selling And Upselling

Meet the chatbot, your ultimate matchmaker.

Utilize upselling and cross-selling or die! eCommerce is not for the faint hearted. Stores are now leveraging chatbots to get that edge – read how.

E-commerce is competitive – very competitive.

This much everyone who has dipped their toes in the e-commerce shark infested waters knows.

If you are lucky enough to be able to get a potential customer’s attention, you need to leverage that opportunity to the greatest extent possible.

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Book More Qualified Leads With A Chatbot

Automatically Qualify Leads and Book Meetings With A Chatbot

Book Meetings And Qualify Leads With A Chatbot

Have you ever played email ping pong when attempting to qualify leads and book meetings?  

You know what I mean!

Here’s an example:

Email 1: Hi Dave. Are you free this week to discuss Service X?

Reply email: Sure, I am flexible.

Email 2: That’s great, Dave. How is your morning on Wed. the 14th?

Reply email: Ugh, sorry I am booked that morning. When is good for you?

Email 3: How about Friday the 16th at 10am ET?

Reply email: Friday works but can you do 1pm ET?

Email 4: We are getting close! How about 2pm ET?

Look familiar?  

How is it that such a simple thing like booking a qualified meeting could take 10 back and forth emails and extend over more than a week?

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Are chatbots GDPR compliant?

Compliance with GDPR, Europe’s recently implemented major privacy regulation, is proving extremely challenging and onerous to companies of all shapes and sizes.  

Any company that does business in Europe or with European customers is affected – no ifs or buts about it.

There has been much talk about the tremendous work created by the new rule but very little about technical solutions facilitating compliance.   

This article focuses on chatbots and how they are well suited to significantly facilitate compliance with GDPR in several ways.

Excited yet?

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Use Chatbots To Automatically Answer Repetitive Questions

 

Self help can be a life saver.  

As they say, give a man a fish and you feed him for a day.

Teach a man to fish, and you feed him for a lifetime!  

We expect to see more and more websites utilizing self help widgets, absolutely, no doubt, as many visitors actually prefer to help themselves.

There are a handful of help widgets out there.  

The good ones are expensive, yet quite useful.

Typically, they appear as a Help tab or button on a website.  

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How to Increase Customer Engagement On Your Website With Chatbots

Engagement is a crucial part of your marketing efforts.

Webster’s Dictionary defines engagement as “emotional involvement or commitment.” 

An engaged visitor is more likely to become an empowered visitor, and an empowered visitor is in a position to effectuate change.  

And the change all website owners are looking for in their website visitors is the change from browser or “window shopper” to an active customer or subscriber!

If you can get your audience to engage with your brand, your audience will be far more likely to buy from you.  

It is common to define engagement by specific actions, such as users clicking on a video, hearting, or leaving a comment on a blog post.

With chatbots, however, engagement is more obvious.  Rather than just receiving comments or playing a video, a chatbot can actually converse with your customers.

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